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By: Jamie Matusow

Editor-in-Chief

Crown Holdings, Inc.’s subsidiary, Crown Aerosols Europe, won the Bronze “Can of the Year 2006” award in the promotional category for the limited edition aerosol packaging created for The Gillette Co. to coincide with the 2006 FIFA World Cup tournament, for which the company was an official sponsor. Designed to resemble a football (also known as a soccer ball in the U.S.), the package is contoured in a comfortable, easy-to-grip shape, facilitating product dispensing. Awards were given out during a ceremony organized by Canmaker magazine, held in Dolce Sitges, Spain, in early October.

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